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Matthew Watts

Creative Direction

Rolls-Royce Ghost Launch

BBC Sport

Nike House

Lucozade YES

Pokemon Ultra Beast

McLaren P14 Launch

Guinness Class

Ericsson Campus

Pokemon GO Fest

About Matthew

Award winning Creative Director with over 18 years of senior-level experience, successfully leading and executing campaigns for world class brands.

Smart, empathetic, culturally-connected, a versatile creative thinker with a people-first focus, and a dedication to create purposeful work to be proud of and believe in.

I have a proven ability to develop concepts, art direct and copy-write in any medium you could possibly throw at an integrated campaign: from headlines and scripts to ideas for experiential installations and digital activations.

I come with a desire and an ambition to create memorable work that excites and captivates. My central objective is to always establish an authentic connection with the customer in a way that’s inclusive and reflective of current culture and society, be it directly or remotely, through digital platforms, brand experiences, print or film.

Work

Pushing brand experience

Rolls-Royce Ghost Launch

BBC Sport

Nike House

Lucozade YES

Pokemon Ultra Beast

London / LA

McLaren P14 Launch

Guinness Class

Ericsson Campus

Pokemon GO Fest

London / Madrid / New York

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